Our purpose: Making play better for all

‘Giving back’ is part of our people’s DNA and we harness that passion in two ways: firstly, we drive greater returns for good causes from the lotteries we run as one of Europe’s leading lottery operators. Secondly, we supplement those efforts with CSR projects funded directly by Allwyn, helping those same motivated colleagues to give back further.

We like to support the communities in which we operate, with strong local Allwyn brands helping good causes in health, sport, the economy, COVID-19 care and more.

We’ve helped Austrian children become more physically active through CASAG’s motion4kids initiative, while LOTTO ITALIA has restored heritage sites in Italy. 150,000 children take part annually in Sazka’s Olympic muti-contest in the Czech Republic. In Greece, OPAP has conducted a regular programme of children’s hospital renovations since 2014 and COVID-19 care projects have spanned the network.

We work diligently to prevent player harm as a company focused on delivering good for all. We target the following activities:

• Design. A risk-based design approach for games’ potential impact on player behaviour along with branding, marketing, and distribution strategies.
• Digital. Knowing and learning from our customers online and across our 64,000+ POS opportunities to play
• Dialogue. Using digital generated warning of potentially problematic behaviour to intervene with and educate players towards safer playing in real time.
• Accreditation. Working globally to retain our Level 4 Certification, the highest provided by the World Lottery Association and other local responsible standards.
• Investment. From our board down to our 6,000+ employees we give time and funding for training, internal and external consultancy as well as safety related product development.